ARN’s Duncan Campbell says, ‘radio is not dead’ as he chats survey 1 results
After the first GfK metro radio ratings of 2022 dropped, Mumbrella’s Emma Shepherd caught up with ARN national content director, Duncan Campbell, to celebrate the network remaining as the market leader and details of the new podcast broadcast strategy this year.
The first radio ratings for 2022, survey 1 landed, and following in 2021’s footsteps, ARN have kicked off the year as the country’s #1 national network.
“It gives us great confidence to start the year even better than we finished the last,” ARN’s chief content director, Duncan Campbell tells Mumbrella. “We have never wavered from our commitment to creating locally relevant content and quality connections with our audience and today we are #1FM in four out the five metro markets reaching a record number of listeners nationally with a cume of 5.468 million. The highlight is 96FM which is the #1 station in Perth.”
ARN chief content director, Duncan Campbell. (Pictured)
‘*insert anything* is not dying’ – how to make people think your category is dying. Would a perfectly healthy middle age person announce to all they weren’t dying? Why be so self conscious and doubting?