Art Gallery of NSW promote pop art exhibition with outdoor selfie campaign

Miranda Ward

January 22, 2015 11:45

The Art Gallery of NSW is promoting its summer exhibition Pop to Popism with an outdoor campaign that allows the public to turn a selfie into a pop art image.

The gallery partnered with JCDecaux Innovate and UM in the campaign which uses outdoor panels to take photos of members of the public who are then able to select which filter inspired by three pop artists – Roy Lichtenstein, Andy Warhol and Martin Sharp – to apply to the image.

It is then emailed to participants who are able to share on social media using the hashtag #sydneygoespop.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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4 COMMENTS

Michael 22 Jan 15

“Martin Shop”?? I’m assuming you mean Martin Sharp.

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Miranda Ward 22 Jan 15

Thanks Michael – we’ve corrected that now.

Cheers,
Miranda – Mumbrella

John H 22 Jan 15

Really UM?
You’re actually claiming this as your idea?

Back when you picked up a Cannes Media Lion in 2002, the Tate Modern ‘Warholiser’ from Naked UK won an award for best use of ‘internet/new media’.
http://www.pokelondon.com/m/po...../title.jpg
http://www.campaignlive.co.uk/news/148354/

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Where's the Cheese 23 Jan 15

Would’ve been nice to see the actual final pictures. Isn’t that the ‘sizzle’?

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