Artline invites Australian consumers to get creative in new campaign
ACCO Brands is encouraging artists to express themselves with Artline pens as part of a back to school campaign.
As part of the campaign, created by Zoo Group Sydney, consumers can participate in an online competition featured on the Artline website, which provides them with the opportunity to feature on the brand’s advertising billboard.
The new work displays illustrations by Australian artists created with the Artline range of pens. The artworks will also be shown near store out-of-home and across social.
I preferred it when STAEDTLER did the exact competition in 2012.
New ideas ARE hard I guess.