As PR jobs decline, talent gets pickier about next move

Communications professionals are increasingly rejecting roles over “mismatched values”, even as Australia’s jobs market continues to shrink, according to recruiters.

Recruiters specialising in the public relations and communications industry say they are seeing a marked shift in candidate expectations, with value alignment, flexibility and client choice playing a far greater role in decision-making.

This is despite a marked contraction in the jobs market for communications and public relations roles, with Seek index data showing job ads in the sector at around half their level of three years ago.

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