As The Brand Shop closes, Shift opens
STW Group has launched a business and marketing strategy agency called Shift. The shop starts life with 40 employees and all of the existing clients of The Brand Shop, which will be wound down over the next few weeks.
Shift will move into The Brand Shop’s Redfern offices.
Some of the new agency’s staff, collectively dubbed “the super friends” at the launch event last night [Thursday March 10], will move across from SWT’s direct marketing agency Punch, which will continue to operate as normal.
The new agency has positioned itself as “an expert in change” and lies somewhere between a strategy consultancy and a traditional communications agency,” STW’s chief executive Michael Connaghan explained.
Firstly, SHIFT what a fabulous company name – that says it ALL!
It’s great that SHIFT will be working with senior management as well as marketing – selling a product requires this collaboration. You can’t go wrong! The philosophy that SHIFT has embraced is totally refreshing.
It’s amazing to see this group of talented people come together to create a DYNAMIC new player in the market.
I wish you the best of luck.