Asahi pitches creative and PR account
Beer brand Asahi is seeking a new creative and public relations agency, Mumbrella understands.
The incumbent agency, Cummins & Partners Melbourne, was appointed to the account in 2012.
When Cummins & Partners was appointed to the account five years ago, it took on the brand’s media planning and buying as well as creative strategy duties.
it might be worth getting an editor to check that title
Funny they would rebrand such a well known name. I much preferred Asahi to Ashai.
Ashai?
Hi all,
The version you are all looking at must be different to what I can see – as I can definitely see Asahi, not the mysterious Ashai – so someone must have already fixed it. Thank you for flagging.
It has not been a great week for naming brands correctly at Mumbrella, so apologies to all involved!
Vivienne
Mumbrella
Spell check the headline?
Hi Jet,
Can confirm headline has been fixed and is correct.
Thanks,
Vivienne
Mumbrella
Everyone should have a beer and just settle down…
Beers on you? Perfect!
Vivienne
Mumbrella
Becoming Bumblebrella?
Wonder who’ll pick up the pieces from cummins. Can monkeys work on it with Canadian Club in their roster??