ASB rules against True Value Solar TV ad for normalising use of sun beds
A TV ad for True Value Solar has been ruled against by the Ad Standards Board for featuring a solarium which the board said normalised and could encourage the use of a sun bed.
The spot features brand ambassador Tom Williams and Essendon FC head coach Mark Thompson. The two talk about a new purchase Thompson has made, with Thompson dismissing Williams’ concerns on the high energy cost of powering it as he has already installed a True Value Solar System. Thompson’s purchase is revealed to be a home anti-ageing solarium fitted with collagen globes.
Complainants argued the spot was irresponsible, citing that solariums are illegal in some states.
The script and acting is terrible, but I love the idea, let it through. Too many precious people with too much time on their hands these days.