Ash Barty joins Optus as chief of inspiration in first partnership after retirement
Australian tennis player Ash Barty has signed her first partnership after retirement with Optus as its chief of inspiration, strengthening the company’s brand values.
Barty will be featured in a mix of content initiatives, employee engagement programs and community-focused campaigns aimed at inspiring Australians to adopt the “yes” attitude.
The technology company first introduced its ‘yes’ branding in 2020, followed by the sponsorship of Formula 1 driver Daniel Ricciardo to communicate the new positioning.
