Ashley Madison ad degrading to wives, rules Ad Standards Board

A TV ad for online Ashley Madison, an online dating portal targeting people looking for extramarital affairs, has fallen foul of the ad watchdog for degrading wives by suggesting they are inadequate.

The TV ad, which features a guy singing a jingle ‘looking for someone other than my wife’, generated a long list of complaints, with many arguing it was trying to entice married men to use its services and is immoral.

https://www.youtube.com/watch?v=3u4TptcSHN0

“This ad should not be on television at any time. An advertisement for cheating on one’s spouse being a good thing is immoral and wrong. I believe that advertising the fact that someone can cheat on their husband or wife online does not belong on television, or on any media outlet. My partner and I were shocked when we first saw it, and have seen it rather frequently on for the past few weeks. It’s sad to think that things like this are actually allowed to be shown on TV – no matter what time it’s on,” one complaint read.