Asics appoints Starcom

Sports brand Asics has appointed Starcom as its media agency in Australia and globally following a pitch.

Starcom will handle the brand’s communications strategy as well as all media planning and buying, along with data and analytics.

Chris Nolan, Starcom MediaVest Australia CEO, said: “We are very much looking forward to working with the Asics team in Australia – it’s an innovative brand and it’s great to be partnering with them.”