Hangout: Rocket Fuel founder George John talks life after an IPO and programmatic trading
Johns, a self-confessed geek, has worked with some of the wold’s top technology brands in roles from engineering to marketing and management, for companies including IBM, Salesforce, Epiphany and Yahoo, where his personalisation work saw a 400 per cent uplift in click through for clients.
In 2008 he co-founded Rocket Fuel, which uses artificial intelligence in its algorithms as a way of determining the optimal time to serve up ads to consumers, and led it through an IPO in March 2014 as CEO before stepping into the role of chairman.
Listen to the hangout below:
