ASTRA to add time-shifted viewers to weekly ratings in 2014
Andrew Maiden
Subscription TV audiences are set to grow next year as the national body for pay-TV will start to include time-shifted viewing in its weekly ratings reports from January.
Andrew Maiden, CEO of the Australian Subscription Television and Radio Association (ASTRA) said the new format will be a more accurate measurement of viewers.
“The growth of time-shifted viewing means more and more subscription television content is watched outside linear broadcasts, meaning a new framework is required to more accurately report audience sizes,” he said.
And by ‘not captured’ they mean ‘captured since 2010 in the OzTAM data but not reported on by ASTRA until now despite every other industry body and network regularly releasing Consolidated data reports’