ASX adds former NBN marketer

February 7, 2023 9:49

The Australian Securities Exchange (ASX) has appointed Kent Heffernan as general manager, brand and marketing.

The former executive general manager for brand and marketing at NBN has more than 25 years’ experience in corporate and government sectors leading brand, marketing, sales and strategy, including stints at Qantas, Westpac, Telstra and the CSIRO.

Heffernan

Heffernan’s focus at the ASX will be on working collaboratively across the business to support and execute the short- and long-term opportunities in the brand and marketing space.

Kate Naughton, has been promoted to general manager, customer experience and marketing, and will focus on driving our customer strategy to enhance the customer experience.

ASX is a top-ten global exchange offering a broad range of financial market services across multiple asset classes.

Olivia Kruimel

Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.