ASX-listed Lifestyle Communities launches new brand platform
Independent living company Lifestyle Communities has “redefined” its identity with a new brand platform, Mumbrella can reveal, developed by agency partners By All Means and Half Dome.
The new platform, “Way to Live” is the result of a thorough strategic process led by By All Means, and encourages Australians over 50 to reconsider how they see the next chapter of their lives.
It is built on the universal human need for belonging, repositioning downsizing as an empowering choice — one that unlocks freedom, connection, and opportunity, according to the agency’s creative partner Toby Cummings.
50+?
The average Australian adult is aged 50. So anyone older than average needs a lifestyle change?
What about the people owed money from the sale of their homes! Ni mention of this in the re-brand