Fifi Box – the new me with Atkins

August 23, 2013 10:33

Atkins Nutritionals has launched its first campaign featuring radio and TV presenter Fifi Box.

The ad plays on Box’s regular references on her Today Network Fifi & Jules drivetime show to “the new me”.

The first commercial goes to air on Sunday night and features Box talking the problems with many fad diets.

The commercials were created by agency Arnold Furnace who also produced a behind the scene video featuring Box talking about her struggles with weight loss.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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