Attention surplus disorder

Welcome to Unmade, written in Sydney’s Haymarket early on Friday morning. It’s a great spot, but I don’t recommend a hotel close to the tram stop if you’re a light sleeper with jetlag. I hadn’t expected to find myself back at Frankies Pizza stone cold sober and wide awake at 1am on a Wednesday morning. I can report that the house band is as good as ever.

Marketing in a Cost of Living Crisis

This was the month where the local marketing industry decided it was time to start meeting up again. For the last fortnight, Nine’s Big Ideas Store returned with a live audience. Tuesday saw the IAB’s annual Video Summit return. This weekend, B&T will finally get to run its much postponed Cannes in Cairns event. Next week, Mumbrella’s CommsCon conference and awards for the PR industry is back. And, on a more modest level, the week after that, Unmade will be running our first event.

Yesterday afternoon I moderated Nine’s Great Debate (no, no that Great Debate) on the role of media plans versus creative ideas (No spoilers on who won – but you can see the replay here.)

Things have changed since I was last on a Sydney stage two-and-a-bit years ago. I was shocked to discover that my suits had shrunk in the wardrobe. And nudging the font up by a point size or two is no longer a solution when it comes to reading my script. I now need the reading glasses.

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