Attention+Influence’s Simone Pipkorn joins Haystac as MD

Dentsu Aegis Network’s PR arm Haystac has recruited Simone Pipkorn as its managing director.

Pipkorn joins the agency from CHE Proximity’s PR division Attention+Influence, where she was a managing partner of PR, social, content and influencer.

Pipkorn will oversee Haystac’s Sydney, Melbourne and Brisbane office