Audi ditches Rapp picking 303Lowe for creative duties after competitive pitch
Full service agency 303Lowe has won the creative account duties for Audi after what the German carmaker has described as a “recent market test”.
The pitch is understood to have featured 303 and incumbents Rapp, owned by DDB, which retained the business just two years ago after another pitch.
“303Lowe impressed with its work in the spirit of close collaboration, open communication, strategic alignment with Audi’s core brand values and of course, creativity,” said Kevin Goult, Audi Australia’s general manager marketing.
The win is the latest for 303Lowe which picked up Macquarie University in March, and Budget Direct at the end of 2014, repositioning that brand with the Captain risky character.
Hey Mumbrella, DDB Group was the Audi AOR. And most of the Audi work to date has DDB credits on it. The there’s the list of DDB staff on LinkedIn working on Audi. So why is Rapp getting the rap for the losses?
Market test = “We can do it cheaper”
Congrats to the 303 team