Audience platform VOZ begins daily testing for 2021 launch

December 16, 2020 9:40

A new era of TV audience measurement in Australia is fast approaching, with testing on the new Virtual Australia or ‘VOZ’ database now underway.

Broadcasters, and third party software suppliers assisting to build the analysis tools will this week begin receiving daily VOZ test data.

“This is a milestone in the three-year VOZ development program that will allow broadcasters and TPSS to start familiarising themselves with daily VOZ test data as it is produced to see how it integrates with their systems, processes and workflows,” said a spokesperson from Oztam.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.