Audience360 enters data partnership with AFL
Australian audience data provider, Audience360, has entered into a partnership with the AFL to provide targeting information for advertisers on the sports body’s digital platforms.
Audience360’s Penny Kee with the AFL’s Kylie Rogers
The announcement;
I don’t understand how it’s a good idea to use audiences from unrelated websites like CarSales & Finder to run digital marketing for AFL, who ultimately are after increased revenue?