Audiences, key issue for Film Victoria

According to Film Victoria CEO Sandra Sdraulig, this week’s Arresting Audiences summit is only the first of many initiatives to help the screen industry better identify and serve its audience.

“We want to ensure that the summit becomes an ongoing engagement with the audience issue. We will update our audience research information in an ongoing capacity, so we will continue with this subject,” Sdraulig told Encore.

Sdraulig said the event was “almost sold out”, with at least 200 participants registered for the summit – which will be held in Melbourne’s Rendezvous Hotel on September 23 and 24.

The Film Victoria executive said the agency looked at “who was talking about audiences – locally and internationally –  and what were they saying” to develop the Arresting Audiences program.