Aussie ad spend grows 8.3% in November, halting 26-months of decline

Zanda Wilson

January 11, 2021 2:36

Standard Media Index (SMI) has reported growth in the Australian media agency market, breaking a 26-month run of falling ad spend, the longest recorded advertising recession on record.

In the month of November ad spend experienced 8.3% year-on-year growth, as categories including TV and digital lead the way with double-digit rises.

SMI November 2020 Ad Spend Trends

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

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Aussie ad spend grows 8.3% in November, halting 26-months of decline

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