Aussie adtech firm Veridooh launches in the UK

Andrew Banks

August 2, 2022 8:51

Australian adtech company Veridooh has launched in the UK as part of its plans to take its independent out-of-home (OOH) verification solution to new markets around the world.

Veridooh’s patent-pending, proprietary solution, SmartCreativeTM, independently collects all the data needed to track, measure, and verify the performance of DOOH campaigns. Founded in 2019 by Mo Moubayed and Jeremy Yang, Veridooh is already the preferred verification partner for GroupM, Omnicom Media Group, and IPG Mediabrands in Australia and its clients include some of the biggest global brands such as Unilever, McDonald’s, Google, Amazon, Mercedes, Pepsi, and Sony. Veridooh has also amassed a number of awards such as Deloitte’s 2020 Tech Fast 50 Rising Stars and Campaign Asia’s 2021 Most Valuable Technology.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

Topics