Aussie advertisers least satisfied with measurement, says industry report

January 6, 2021 10:02

According to research by ad tech firm Xandr and Advertiser Perceptions, advertisers in Australia are the least satisfied of all advertisers globally surveyed with measurement solutions available, with only 11% satisfied.

Xandr’s Relevance Report, which for the first time included 140 Australian respondents along with Brazilian, British, French, German, and US respondents, explored how advertisers are ensuring that the campaigns they deliver are meeting goals and consumer preferences. Results were collected in September 2020.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.