Aussie agencies slim down plannes for Cannes

Tim Burrowes

February 20, 2009 10:48

Several Aussie ad agencies are planning to cut back on trips to the Cannes Lions this year as they seek to make savings.

According to today’s print edition of B&T, several local agencies are planning to send fewer people to what is considered the advertising world’s most significant global event.

Among those the magazine spoke to was Ben Coulson, ECD at GPY&R Melbourne who said the agency would be sending two people instead of last year’s four. Other contests will go by the wayside altogether. He tells the mag:

“If we were to win a D&AD Pencil, someone from the London office can stand up and wave.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.