Aussie brand one-ups The Bear’s Calvin Klein ad with Humphrey B. Bear

January 20, 2024 7:51

Aussie underwear brand We Are Posi has launched a cheeky new campaign for its latest collection, the ‘Posijocks’, inspired by Calvin Klein’s recent ad featuring The Bear actor Jeremy Allen White, via creative agency Bursty Company.

In the campaign video, which was shared on the brand’s Instagram, We Are Posi’s general manager Aiden Clarke dressed up as Humphrey B. Bear, an old Australian cartoon character, and recreated the iconic Calvin Klein ad.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.