Aussie Dave Droga to head up Cannes’ most prestigious jury

Tim Burrowes

February 3, 2009 8:49

Dave Droga, Australia’s most celebrated advertising export, is to head the prestigious titanium and integrated jury for this June’s Cannes Lions awards.

Droga, who is now New York-based and boss of the highly succesful Droga5, is the most awarded creative in the history of the Cannes Advertising Festival. He said: “I am extremely flattered to be asked. These categories represent the two most exciting and important dimensions of our industry.”

The Integrated category celebrates advertising ideas that work across several mediums. Last year it went to McCann Worldgroup for its Halo 3 “Believe” campaign for the Xbox 360 featuring a museum of the future celebrating the battles that had taken place there.

And just one Titanium is given out, as the top award of the festival. Last year Droga picked it up himself for his “Million” project for the New York City Department of Education. It was a project that involved giving mobile phones to students with rewards of airtime and texts based around behaviour and achievement.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.