Aussie develops program that sends direct marketing calls straight to voicemail

March 10, 2016 9:54

Nick Black cleared voicemail ads with regulators

An Australian entrepreneur has developed a system to send direct marketing calls and ads straight to voicemail without making the phone ring.

Nick Black, a telecommunications engineer from Sydney, developed Straight 2 Voicemail – a system that “works on an algorithm in the back end”, bypassing a phone’s alert to place messages directly into a recipient’s inbox where they can replay it “at a time convenient to them”, Black told Mumbrella.

Straight 2 Voicemail lets marketers send voicemail messages to as many recipients as as they choose at one time, even allowing them to record and send marketing voicemails on the run.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

tech voicemail

4 COMMENTS

Beto 11 Mar 16

How do I join the Do Not Call national database?

User ID not verified.

easy 11 Mar 16

takes less than a minute… https://www.donotcall.gov.au/

User ID not verified.

Dara Lin 8 Apr 16

Great! Enough with the noisy and annoying ringtones. It will be very convenient for the marketers if they will have this. It will be easy for them to recall the voicemail that have been sent to the them the day before. Efficient performance will be attained.

User ID not verified.

Brett Ramsey 8 Apr 16

Another great moment in the advancement of humankind. His parents must be so very proud.

User ID not verified.