Aussie enters new stage of life with the return of ‘We’ll Save You’

September 5, 2016 9:00

Six months after appointing Special Group as its creative agency, Aussie Home Loans has launched a new positioning, with the campaign anchored in the trusted line ‘We’ll Save You’.

https://www.youtube.com/watch?v=FE7Bo1CGoYo

The new campaign shows Aussie brokers working alongside aspiring home owners to get their loans using their expertise find the hidden benefits and pitfalls of loans from a wide range of banks and finance companies.

It features a family standing at the front of a hall full of banks and lenders as they battle to find the right loan to fit their needs, urged on by an Aussie challenging and questioning them to come up with the best offer for the family.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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