Aussie industry, ‘a dud’ – and so is its media coverage

Just last week we were discussing the cliched negativity of the mainstream media’s coverage of the Australian film industry, and today, The Herald Sun‘s Sally Morrell has confirmed our theories.

Morrell claims that, if it weren’t for Animal Kingdom, the industry would ‘again’ have been “exposed as a dud” this weekend, as the AFI Awards would have been “embarrassing”.

Apparently, despite the high profile double AFI Award ceremonies this weekend, the AFIs were not a success. In fact, they were close from being an embarrassment!

Morrell quotes negative reviews of other AFI-nominated films such as Beneath Hill 60 and The Tree to ‘prove’ her point: there were no good films this year other than Animal Kingdom. About that one, Morrell says “the reviews were so good that this was the one Australian movie I thought I might just shell out $15 to see. A first for many, many years.”

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