Aussie PR agency PPR goes global
Richard Lazar at PPR’s Sydney office
PPR, Australia’s largest public relations agency, is expanding overseas.
The Y&R-backed firm led by long-serving MD Richard Lazar, son of founder Peter Lazar, which has six offices around the country and clients including McDonald’s, Asia Pulp & Paper, Dell, ExxonMobil, Microsoft and Chevron, is setting up offices in New York, San Francisco and Washington, DC.
The 40-year old agency, which was originally known as Professional Public Relations, also has plans to open offices in Europe this year, and Latin America in 2014.
good on them… in fact, I thought they were global already!
Interesting strategy to forgo key global growth markets in favor of investment in the US and Europe.
Since when are two countries “global”? Oh, plans to open in Europe and Latam make it “Global”. Isn’t there a difference anymore between going global and aspiring to be global?
If you’re on the internet you are global.
Then we’re all global, which like the ‘World Series’ in the USA makes it meaningless.