Aussie retailer slams competitors for ‘unethical marketing practices’

December 4, 2023 9:10

Mattress retailer Sleeping Duck has launched a cheeky campaign exposing its competitors for using dodgy marketing strategies to lure customers.

The new four-part video podcast series exposes a fake independent product-rating website, that provides reviews on mattresses based off quality, popularity, durability and comfort.

The site – top5bestmattress.com.au – ranked the Emma Comfort mattress a 8.9, while Sleeping Duck’s Mach II got 6.0. The catch? It is owned by DIBMat GmbH – “a fully-owned subsidiary of Emma Sleep that owns the Emma mattress featured on this site”.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.