Aussies’ passion for sports can help brands ‘achieve marketing gold,’ new data suggests

New data released by Kantar for Google Australia reveals that 59% of sports fans feel positively about brands that advertise sports-related content.

The study found that Aussies typically follow three sports, and that their interests go beyond traditional favourites like footy and cricket – they also enjoy global sports like soccer, tennis, and the Olympics.

According to the data, one in two respondents also said they currently engage with a wider variety of sports than they had done previously.