Austar hires Lavender as DM agency

Austar has appointed Lavender as its direct marketing agency after a month-long review. Lavender replaces Rapp Sydney, which held the business for nine years.

Lavender begins work for he pay TV channel on 15 April.

“We’ve had a very long and successful relationship with Rapp Sydney and I want to thank them for their commitment and loyalty to the partnership which has lasted for over nine years and resulted in many award-winning and highly effective campaigns for Austar,” said the company’s group director, product, sales & marketing, Nikki Warburton.