Media trust in Australia shows one of the biggest drops, says Edelman’s latest survey

Andrew Banks

January 20, 2022 9:01

Just one in two people trust the media, a new survey has shown, with feedback from more than 36,000 people in 28 markets globally.

PR firm Edelman’s Annual Trust Barometer for 2022 found 56% of people said the media was a divisive force in society. And just one-third (35%) said the media contributed to making societies more cohesive.

Two-thirds (67%) of people globally said they believe journalists and reporters purposely try to mislead people by saying things they know are false or grossly exaggerated – up 8 percentage points on last year’s report.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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