Australia falls seven places to 15th in brand reputation ranking
Australia has fallen seven places to be ranked 15th in Future Brand’s eighth Country Index, which orders 75 countries based on brand reputation.
Future Brand’s Asia Pacific CEO Richard Curtis said the fall out of the top 10 should give the country a reason to pause and reflect, as it grapples with political change, shifting global perceptions and a high cost of living.
The Index’s top 20 results
Shame about that 5 year gap in data – FutureBrand should have stuck to this piece of research more consistently. It used to be such a good piece of profile building for them. A more coherent narrative around what drives brand strength in the Index would be nice too – the commentary around socio-political factors is a bit thin.