Australia tops global Facebook use, reveals Digital in 2017 report
Australians have the highest number of active Facebook users globally, according to research revealed in the ‘Digital in 2017’ report, compiled by social media companies Hootsuite and We Are Social.
The report claims the global average for daily active Facebook use is 55%; however, Australia surpasses the global average at 75%, just ahead of Italy on 74% and Poland with 73%.
Australia has 16 million active social media users as at January 2017, with 14 million active mobile social users – an increase of 14% in 12 months.
On a global scale, social media increased by 21% over the past year with a reach of 2.8 billion global users. Mobile social media has also increased, year-on-year, with 91% of global users accessing social sites from their mobile phones.
The report which details the social media and digital trends around the world examined data from 238 countries.
And to save everyone looking for the detail from having to Google it – try here – http://wearesocial.com/blog/20.....l-overview
Still don’t understand why journo’s don’t link to stuff like this directly in their articles.