Australia loses out on Mobile Lions at Cannes
Australia’s two shortlisted entries for Mobile Lions prizes in Cannes have missed out on the prize.
Havas Worldwide in North Sydney’s Durexperiment Fundawear for Reckitt Benckiser Durex was shortlisted with seven entries in the networked mobile technology category.
And DDB Sydney’s McDonald’s app Track my Macca’s was nominated for a prize in augmented mobile experience on a shortlist of five entries.
But neither converted the shortlisting to a Lion.
That’s what happens when you design and build Apps to win awards these days in OZ. Notice the winner had a clear strategy, great execution with measurable results while using far more technical innovation then simple GPS and a Code reader.