Australia nabs 18 spots in Cannes Lions Promo and Activation shortlist
Australian agencies have been featured 18 times in the Promo and Activation Lions shortlist in Cannes.
Saatchi & Saatchi appeared three times, twice with the Joyville “Joy Sculptures” campaign. DDB Sydney made three appearances for its work with McDonalds, and McCann’s “Dumb Ways To Die” made two appearances.
The list:
Best Use of Experiential Marketing in a Promotional Campaign: