Australia and New Zealand lead Creative Effectiveness shortlist at Spikes Asia
Australia and New Zealand have led the way in the Creative effectiveness shortlist at Spikes Asia, with the two countries responsible for eight out of the 11 shortlisted campaigns.
McCann Melbourne’s Dumb Ways to Die – the game for Metro Trains was shortlisted alongside Leo Burnett Melbourne’s Seek Volunteer for Seekand Iris Worldwide Sydney’s Christchurch Reimagined for Christchurch and Canterbury Tourism.
Havas Worldwide Australia and One Green Bean Sydney’s How Doug Pitt’s Bro Helped Virgin Mobile Punch Above its Weight and Clemenger BBDO Melbourne’s Reinventing a Once Loved Aussie Icon for Carlton & United Breweries rounded out the Aussie contenders.
