Australia Post encourages teens to ‘declare’ their independence in latest campaign
Australia Post is targeting teenagers in its latest campaign as it promotes a range of products for the age-group that allow them to “declare” their independence.
https://www.youtube.com/watch?v=O1dFmMqz9Zg
The campaign via GPY&R Melbourne runs across TV, digital, social and in-store and promotes products such as proof-of-age cards, load and go Visa pre-paid cards to teenagers with the tagline “declare your independence”.
Australia Post marketing and communications manager Megan Hair said in a statement: “This is a new and exciting campaign for Australia Post. It is the first time we have targeted the youth segment and we think the TV commercials GPY&R have created and developed will appeal not only to youth but also to parents. We are very excited and looking forward to a positive customer response from this campaign.”
First time I’ve heard of the “Keypass” – maybe I’m being obtuse but what on earth is the point of it? It’s a proof of age card that’s not valid in two large states and costs more than just getting an official proof of age card from the motor registry. Not sure if I see the kids going crazy for it
ouch…
Love the commercial.. Funny and relevant. Great casting of teenagers , natural and believable !
Incredibly traditional work from an Agency that is apparently “shaking out old school”.
The Video Stamp from Clem’s was genuine innovation. Wonder why Post have developed such different work?
Great commercial!! I think it’s a great idea! Perfect casting, Those girls are amazing!!