The Monkeys’ first Australia Post ad showcases caring posties and community support
Australia Post has unveiled its latest campaign, ‘Everyone Matters’ featuring regional post offices, caring postmen and efficient deliveries as the organisation showcases its support communities and small business.
The integrated campaign is the first by The Monkeys since joining the Australia Post roster in September last year. The campaign is also the first since Christine Holgate was appointed as Auspost CEO, with former News Corp exec Nicole Sheffield set to join as EGM of community and consumer next month.
Ant Keogh, CCO of The Monkeys, said: “We wanted to tell stories at a human scale, showing Australia Post’s role in the lives of all Australians, day to day. The films are humble and understated but we think that’s where their power lies.”
I like it.
Thank you Graeme, I like them too.
Now, if only the NRMA ad would disappear ….
Strategically a good idea to talk about regional post office. Only thing left now is to fulfil the promise and stand for what the advertising communicates across all offices.
Really dull, really forgettable.
And why focus your messaging on the post office and the postie, both of which are being killed off?
Apologies, I love them. Why, because when we surveyed a significant group of Australians they told us very clearly whether we are in the city or in a regional community people thought it was very important we remain. The Postie is the most trusted person who knocks on the door. In a world of growing ecommerce, banks and other leading service providers are becoming digital and a rapidly Ageing population, we want to keep our post offices and our Posties to support the communities of Australia. Thank you Christine
Another “feel good” ad overused by the agency.
This is such an offensive article because it happens to be a complete fabrication. Australia Post posties are not caring or polite, they are rude and they refuse to deliver mail to suburban adresses such as mine, even though everyone else in my street gets their mail delivered, I have not had ANY, LITERALLY NONE, no mail sent to me since mid 2017. When I rang Australia Post headquarters to make several enquiries on the matter, each time I was told that my mail WAS being delivered and I was then accused by the Head of Australia Post (the one that thankfully resigned) of “suffering from a delusional disorder of some kind” and “that’s why” I was “under the impression” that I was receiving no mail. I have nothing but disgust for Australia Post. Shame on you. Shame. Shame. Shame. Shame. Shame. Shame. On you.
lol, are you 6 years old?
your service complaints have got nothing to do with this article or the marketing.
Hate mail? 🙂
I left a comment that was not a positive comment and this website refuses to download my comment.
Hi Shannon,
We didn’t refuse to publish your comment, just hadn’t got around to moderating it. You’ll be happy to find it’s published now.
Regards,
Paul Wallbank
News Editor
Great work which won’t help a complete train wreck of a brand.
The budget would have been better spent delivering the service promise within Australia Post. This will be seen as a complete bullshit story by ordinary Australians who constantly see less frequency in mail deliveries, and totally uncaring delivery contractors, who just throw parcels from the front fence to within the vicinity of the front door to make their impossible daily delivery quotas.
No criticism of The Monkeys for doing their gig, but Australia Post propagating lies is another matter.
This is the Australia Post you can’t phone with a problem; which hides the numbers of local post offices; which refuses to respond to complaints; which did away with the popular SMS texting to PO Box owners to alert them to mail, forcing them to use **THE WORST APP IN ALL OF HUMAN HISTORY** to achieve the same end, except that it fails. Australia Post, Australians all hate you. There. the truth is out.
I find that add very hard to believe, on inquiry of a missing parcel from Perth to Darwin I was told it is in Netley and it’s a automated system and we cannot find it. that was repeated until the conversation ended. Because no one works at Netley SA so the machine is not responsible for the painting I did especially for my sister. And it’s lost or perhaps stolen. A few parallel have been lost in Netley
Superbly dull. Unedifyingly bland. Naively constructed.
The visual language leaves you with the impression that in a month or so that guy will be retired and the post office sold off for a block of units.
Nice & warm campaign….well done Monkeys
Australia Post is like a multi-headed Hydra.
We moved to regional Australia and live on an unsealed road. Due to some arcane ruling the postman doesn’t deliver on unsealed roads, so we have to pick up our own mail from a PO Box (What … I have to pay to come and pick up my mail because you won’t risk the road we drive down everyday?!?!)
We’re between two post offices. Our local was a shocker to deal with and I only drop in every few months to check whether there has been any stray incorrectly addressed mail.
The post office in the next village is simply brilliant. It serves as a shop, a café, a bookstore and has the friendliest staff possible.
Moral of the story – it is more about the staff/employees than the business itself.
As soon as I saw this ad on tv tonight it triggered a memory in me that my late Pa (Ralph Morgan) was indeed a Postal Manager at this Braidwood post office many moons ago!?
Is that Eric Bana?
Yes Deani, I believe it is!
Can anyone help identify the song used for the Aus Post ad “Everyone Matters – Dennis”
Dennis lives in FN Qld on a cane farm & is being delivered his “Sunset Songs of the 70s” CD,
The song kicks in at 0:17 seconds.
I hope someone can help.
Cheers from an ex-postie 1990-2000 Rockdale DC ( NSW )
I think the ads are refreshingly different, and interesting.
Paul – women are posties too did you know?
Hello,
I really need to know who is the talent on Thi and. I know the voice but can’t place him. Thanks in advance.
Camille
Pretty sure it’s Eric Bana?
The dark and overcast TV ad where the postie returns the child’s toy is creepy. A male employee exhibiting such intense interest in and knowledge about one young child could be interpreted as the predatory and stalking behavior of a child sex offender.
I am also not comfortable with facing the idea of relinquishing more privacy in return for AP’s more personal service. I think this ad forces the viewer to consider the possible adverse effects of AP workers accruing personal information about everyone they deliver mail to (i.e. everyone). AP posties in my area however are temporary with high turnover rates so it is not really an issue in reality.
Seems to be another case in the outbreak of “care washing” we are currently seeing in corporate advertising. Unfortunately when the personal experience with the organisation is opposite to what the ads say your service will be, the resulting cognitive dissonance infuriates. This further compounded by a complaints system that targets and blames an individual employee rather than identifying and rectifying the underlying cause – ie is cost cutting and profit focus making it impossible to deliver appropriate quality and customer service and subsequently driving customers away, bankrupting suppliers and or eroding a corporations social license to operate. Touchy freely ads don’t fix reality.
The ad would be good if the message was true. Everyone matters expect the people of Southbrook 4363. We have been trying since 2011 to have a postal delivery service to our homes. We have made many requests to Australia Post and the postal industry ombudsman but we at Southbrook obviously don’t matter, so I guess it’s not true… everyone doesn’t matter!
Where is this filmed?? The location looks amazing
I just want to know whose voice it is.