Australia Post urges small businesses to ‘take on the world’ in new GPY&R campaign
Australia Post has launched a campaign from GPY&R Melbourne which emphasises the role it can play in helping small businesses reach international as well as local audiences.
https://www.youtube.com/watch?v=W7Cd4sa5MYY
The ‘We love delivering’ work campaign, which uses Fleetwood Mac track ‘Don’t Stop’, includes a series of TV spots and will roll out across social, digital and outdoor.
you gotta be joking…whats the USP???…apart from a record loss. Of course that will be solved when prices go up and of course that will increase Mail Volumes wont it.
…and all to an American Soundtrack……brilliant…give the Agency and Client Awards!
Maybe REM Happy Shiny People would have been better….
Beautiful. A long awaited positive message from Aus Post
Now this really is putting glitter on a turd. Australia Post’s management have managed to make the profit decline to a now record loss while the MD trousers millions in salary and bonuses. Quietly buying Fast track it plans to dominate the delivery business while bringing service down. Losses will justify price increases and people will be steadily forced to use their parcel lockers so they can then, having decimated the home delivery system, stop delivering all together while we go to their locations and get our parcels from the lockers we pay to rent.
As someone who has moved to a regional area and lives on an unsealed road I don’t believe that you are for all small businesses.
Because the road is unsealed Australia Post won’t deliver. Therefore I am forced to buy a PO Box. Because I run a small business we’re talking hundreds of dollars a year for the privilege of driving to the Post Office to pick up mail.
And speaking of EBay, many sellers will not deliver to a PO Box.
So pardon my skepticism but come and have a look at how the other half live in the real world.
What an appalling decision. Lazy marketing from post wasting significant funds on non revenue generating activity. No original insight when you could do so much with such an iconic brands. Previous campaigns such as part of every day far superior and emotionally connect with community. Bad decision making from marketing head with a stale campaign and wasting badly needed funds when post business is dying.