Australia takes home eight gold at the Caples in ‘one of its best ever performances’

Australian agencies won eight Gold trophies at this year’s John Caples International Awards, with BMF and Clemenger BBDO Proximity each collecting two gongs.  

The awards, which celebrates direct and interactive marketing, saw BMF win Gold for best interactive and best integrated campaign for its Lion Nathan, Tooheys Extra Dry “6 Beers of Separation” work where consumers were challenged to meet their idols over a beer.

The wins follow comments made by the drinks company’s former marketing director, Margaret Zabel at last week’s Adtech conference where she told delegates the 6 Beers campaign “didn’t reach all the objectives we set out for it”.

She later told Mumbrella: “In hindsight we would have given it a broader reach, using traditional channels such as TV.”