Australia to be part of APAC Mondelez pitch pushing local ‘mediapalooza’ to $250m mark

July 22, 2015 12:55

Mondelez is the latest big global account to join the ‘mediapalooza’ affecting Australia confirming the local media buying arrangements will be part of its Asia Pacific review, Mumbrella can reveal.

The confectionery and beverage company became one of a series of global companies to call a global media review in June although at the time Australia was not thought to be part of the review.

The move now sees Mondelez’s $28.1m local media account put in play and incumbent Carat on alert in this market, with Starcom Mediavest, the other agency on the global roster, expected to challenge them.

“I can confirm we’re undergoing a global review process that will cover media planning and buying for our five regions, with APAC included, as well our Gum and Candy, Biscuit and Chocolate categories,” said a Mondelez Australia spokesman.

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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