Australia used as test market for Legendary: Game of Heroes ad campaign

January 24, 2018 4:21

A San Francisco-based mobile software gaming company N3twork, has launched new game ‘Legendary: Game of Heroes’ using Australia as a test market to launch its new ad.

The one-minute television commercial, created by Brisbane-based agency Khemistry, shows the Lord of the Rings-inspired video game as if it were real life, with people waiting at a bus stop and lying in bed controlling the game.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Khemistry Legendary: Game of Heroes N3twork Trimantium Growthops

1 COMMENTS

Beau Ushay 25 Jan 18

These types of games are just terrible. They all follow the same, ham-fisted monetisation model, have a crappy user experience and have just downright terrible gameplay.. No amount of advertising will save these rubbish mobile games.

User ID not verified.