Australian ad spend market delivers 30 consecutive months of YoY growth in July 2022: SMI

September 1, 2022 2:37

Australia’s media agency market continued to deliver stronger underlying advertising demand in July. Excluding the headline decline of 4.2% due to last year’s Tokyo Olympics, the market grew ad demand by 2.8%.

Total July ad spend is back $27.9 million from last year’s record July total. Excluding the media most affected by last year’s Olympic broadcast (Metropolitan TV and their related Pure Play Video or Streaming Sites), the market instead shows growth of 2.8%.

[click to enlarge]

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Seja Al Zaidi

Seja Al Zaidi was Mumbrella’s finance reporter, spearheading the publication’s coverage on the financials of advertising, marketing and media sectors.

Topics