Australian advertisers cutting other spend to boost programmatic DOOH
Australian advertisers are planning to increase their programmatic digital out-of-home (prDOOH) spend by 34% over the next 18 months, according to new research conducted by VIOOH.
The research claims 37% of Australian advertisers have already included prDOOH in their media plans, with 43% of these advertisers planning to increase their spend in this sector.
