F.Y.I.

Australian advertisers expect adspend to increase in 2012

January 30, 2012 10:10

Australian advertisers expect media adspend to increase to 3.8% in 2012, reports a survey from Starcom MediaVest.

The announcement:

ADVERTISERS PREDICT MODEST MAIN MEDIA EXPENDITURE GROWTH OF 3.8 PER CENT
-Magazine and FTA TV executives least confident for 2012 outlook-
-Mobile tipped for the largest budget increase-
– Consumers optimistic about personal finances for the coming year –

Australia’s leading advertisers are predicting main media ad spend to increase by 3.8 per cent in 2012, but media agency executives are far less optimistic with growth predictions of just 1.7 per cent, according to the latest Starcom MediaVest Group Media Futures survey.

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