The Australian Ballet appoints ex-Sydney Opera house marketer

Penny Rowland

The Australian Ballet has appointed former Sydney Opera House marketer Penny Rowland as its sales and marketing director.

Rowland will be responsible for revenue streams associated with The Australian Ballet’s performance activities, and provide leadership to the company’s marketing, media relations, customer relationship, digital communications, box office and customer services functions.

She will relocate to Melbourne from Sydney to take up the position.